ONNIT 2.0
THE ASK: How can we launch Onnit 2.0 to reposition the brand from being seen solely as a Joe Rogan supplement or fitness company, to a trusted holistic wellness brand?
INSIGHT: In today’s fast-paced world, people juggle multiple roles and responsibilities, leading to burnout. Cultivating mental clarity and presence has never been more important for maintaining a healthy mind-body connection.
BIG IDEA: In a world that pulls you in every direction, Onnit is the compass that keeps you anchored to your True North.
OOH placement in high-traffic and high-burnout locations such as subways and metropolitan cities.
Activations at events like the LA & NY Marathons.
Social presence on apps such as Spotify and Strava
4A’s Team:
Peter Figueira / Abby Flores / Phoebe Glawe / Micah Matsuda / Kambria Perkins / Julia Quiroz